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Identifying the ideal aud...

Ideal persona research The way to find your potential students as to dig down to the commo...

5 Must-haves for launchin...

1.      Figuring out your ideal student Who are you speaking to? Successful marketing camp...

How to set up Google AdWo...

If your non-profit organization isn’t taking advantage of Google AdWords Grant program yet...

Foundations for digital m...

  By 2020, there will be over 5 million apps in the Apple app store. That is a staggering ...

Reversing enrollment decl...

For a long time, many higher education institutions relied on their prestige and reputatio...

4 ways to measure your ma...

What marketing efforts are driving your success? If you were asked where your department c...

The data behind higher ed...

“It is a capital mistake to theorize before one has data.” - Sherlock Holmes

4 reasons to consider Fac...

Facebook Messenger is a rapidly growing opportunity for businesses. Already, there are two...

Ten things we learned at ...

Last month, the entire Idea Agency team attended INBOUND, a popular marketing conference h...

Meet Christine Tieri

Christine Tieri is President at Idea Agency, a brand development and performance marketing...

What is the ideal social ...

The philosophy behind a successful business social media plan is to engage your target mar...

How Starting a Business B...

As you may have noticed, we recently moved our company blog from a separate site to our co...

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