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How to attract more and better clients

image of christine Tieri writing

As seen in the May 1 edition of the Worcester Business Journal.

Attracting the right audience doesn’t just happen, it takes a strategic approach. For decades, companies used advertising to reach prospective clients andcustomers. They would put out their message, often in the only available mediaoptions: radio, TV, print or outdoor. That seemed to be enough to do the trick. Consumers were entertained, they connected and they became loyal to thebrands resonating with them.

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