As seen in the May 1 edition of the Worcester Business Journal.
Attracting the right audience doesn’t just happen, it takes a strategic approach. For decades, companies used advertising to reach prospective clients andcustomers. They would put out their message, often in the only available mediaoptions: radio, TV, print or outdoor. That seemed to be enough to do the trick. Consumers were entertained, they connected and they became loyal to thebrands resonating with them.
To read the full article, click here.