I am sitting here in lovely New England, lucky enough in today’s day and age, to be listening to two of my favorite and inspiring people – Seth Godin and Simon Sinek. Who just happen to be in New York doing Facebook Live.
First of all, my head is about to explode with amazement and I have so many ideas swirling around in my head that I somehow feel I need to act on right this second. This is what these people do to me…get me thinking!
While there are 10,000 things they have talked about that I could report on, one topic really stood out. They were talking about how organizations present themselves to the world. In one word, it’s brand (yes, my favorite topic too).
Seth said it simply. If Nike had a hotel, you would go there and know exactly what to expect. If Bob’s Tire from Lincoln Nebraska (or some other suspect) had a hotel, you would not know what to expect, as it is likely that Bob doesn’t have a strong brand, and hasn’t articulated what people should expect of his business.
Simon furthered the brand discussion, by imploring companies to help us learn what you stand for through all the things that you say and all the things that you do. Your products, your people, your marketing, the other businesses you partner with.
I love when others speak this way – brand is not about your logo, jingle or tagline. It’s about building a strong experience that is consistently delivered through a number – through ALL – of your touch points. And it’s not just marketing – it goes far beyond the reaches of marketing.
Signing off for now, but there’s plenty more where this came from!