Latest Stories

Featured Stories

Filter By Category

Amazing Leadership Brands: Kate Alexander, Southbridge Credit Union


Charismatic, energetic and committed to getting the job done are attributes I already knew about Kate Alexander. Our history dates way back to childhood, but it wasn’t until Kate was a client and VP to my president on the local education foundation that I really came to appreciate her get-it-done attitude and her ability to attract people to her cause…whatever that might be at the time.

That is why I am not surprised that Kate found herself President of Southbridge Credit Union (SCU) last year. She is perfect for her role although she didn’t follow the traditional banking route to get there. She blends financial and sales experience from both small regional banks and larger corporate institutions such as American Express and Staples. Finding herself back at a community financial institution, Kate explained, “I know that my personality is better suited to a small organization where I can feel my impact more readily.” At the credit union, her impact is felt from facilities, to personnel, to finances, to marketing. As Kate says, “That’s what I love about it, no two days are the same and I'm certainly not a behind-the-desk kind of leader.”

Many of her traits — including her involvement in community — comprise the personality and culture she is working to instill at SCU. She encourages employee energy and enthusiasm to show through, “Whether they're at their own family dinner table or they're out in the community.” Her vision is to work together and share in success which she hopes inspires everyone to have a “let’s get it done” mentality. When you invite your people to participate in forming the vision, they step up to execute it. Southbridge Credit Union desires to be a “beacon of help and hope in the community. We are a place people can count on, and they’re proud to bank with us.”

Kate’s leadership abilities showed through early on. “I was the president of the neighborhood Super Kids Club when I was seven.” Her leadership skills continued through school sports and into her working career. “Regular communication, modeling the way, being physically present and empowering employees” are all leadership values that Kate lives by.

Kate hopes to leave a legacy of fearlessness. “I want my legacy to be that I wasn't afraid to take chances for the better of the Credit Union. I rolled up my sleeves and did different things.” When I asked her what brand she is most like, she thoughtfully said, “Amazon. They are not afraid to think out of the box, change with the times, take risks and doing things differently. Plus, they actually respond to their customer’s needs.” A brand that don’t rest on its laurels  – yes, we see the connection!

Read the full interview here.

Subscribe Email

Popular Tags

brand experience performance marketing amazing leadership brands education inspiration just for fun trending finance