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Three brand predictions f...

2018 is already well underway, and there are some strong trends developing in the world of...

How do I market a new col...

Build your program web pages Part of your strategy needs to be developing specific web pag...

Identifying the ideal aud...

Ideal persona research The way to find your potential students as to dig down to the commo...

5 Must-haves for launchin...

1.      Figuring out your ideal student Who are you speaking to? Successful marketing camp...

How to set up Google AdWo...

If your non-profit organization isn’t taking advantage of Google AdWords Grant program yet...

Foundations for digital m...

  By 2020, there will be over 5 million apps in the Apple app store. That is a staggering ...

Reversing enrollment decl...

For a long time, many higher education institutions relied on their prestige and reputatio...

4 ways to measure your ma...

What marketing efforts are driving your success? If you were asked where your department c...

The data behind higher ed...

“It is a capital mistake to theorize before one has data.” - Sherlock Holmes

4 reasons to consider Fac...

Facebook Messenger is a rapidly growing opportunity for businesses. Already, there are two...

Purple is the 2018 color ...

Photo credit: Nowfashion.

The power of branding you...

Have you ever been to a “not-to-be-missed” event that inspired you so much you couldn’t wa...

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