Photo credit: Nowfashion.
You heard it right! Purple has just been announced as the color of the year for 2018 by Pantone, the widely recongnized color expert company.
For the last 23 years, purple has been our color. We started using purple because it was different, unexpected and powerful. And a little bit magical. It merges the stability of blue with the energy of red. And it speaks to who we are. Purple is the passion we use to dive deep into our clients’ businesses. And the culture that we have at our office – creative, deep, fun and imaginative.
As the years progressed and we honed our work in brand development, PURPLE became our process to building amazing brands for our clients.
With the PUR representing the discovery stage (Persona, Uncover, Reveal) – we get to the DNA of your brand. We look at management's vision, employee culture and audience desire to make sure brands are differentiated, defendable and delivered consistently.
The development stage, PLE (Platform, Launch, Enculturation), is where the brand comes to life. Building out visual and messaging platforms, strategic launch plans and enculturation of the brand promise into the internal culture.
Yes, it's true we love purple for so many reasons. And we are ready to celebrate 2018 with the color Purple leading the way.